Evaluating Sexfluent.ca
UX researcher with York University and the Canadian Foundation for Aids Research (CANFAR) • November 2022 - Present •
Research design, survey creation, data analysis, report writing
Background:
Recently, CANFAR developed a new website aimed to educate youths about HIV, healthy relationships, and sexuality, with a specific goal of reaching gender and racial minority youths. The website was designed to be more than just informational, they wanted to create a space that was inclusive to the different genders and identities that people hold and meet youths where they are at.
I was hired in November 2022 to help design 2 studies to evaluate the website.
Methods: Intercept survey, user survey, focus groups, statistical analysis, thematic analysis
Tools: Qualtrics, Google Sheets, Zoom, Twilio, Tango
Research Questions
1. What do youths think of Sexfluent.ca?
2. What was done especially well and what can be improved?
Process:
To begin, I met with the entire team to understand what they wanted to learn from the project and from whom they wanted to get feedback.
The goal of this project is to take a mixed-method approach and recruit a large sample of youths to complete an online survey to provide general feedback on the website. A smaller sample will then be asked to participate in virtual focus groups for more in-depth feedback.
I developed an intercept survey which would confirm eligibility based on the participant requirements, a usability survey for general feedback, and focus group questions.
Given the demographic of the participants in this study, a youth advisory committee was formed to give feedback on the design. I also participated in interviewing members for this committee and training on how to conduct focus groups.
Potential Implications:
Results from this research will allow us to determine who is accessing Sexfluent.ca and whether the information they are finding meets their needs. We will use these results to implement new content and improvement outreach on Sexfluent.ca.
Deliverables:
Results from 2 studies will be presented to CANFAR and will be written up in reports for community partners and publication.
This project is currently in progress.
*Shared with permission from the Canadian Foundation for Aids Research